Privacy Policy 2 — ANOROK - VERTICAL PERFORMANCE

Privacy Policy

1. Introduction

This Privacy Policy explains how personal data is collected, processed, and used when you visit or make a purchase from Anorok, operated by Henning Lüke, a private individual, located at Averkampstr. 7, 48151 Münster, Germany.

We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner in compliance with the General Data Protection Regulation (GDPR).

2. Data Controller

The data controller for the processing of personal data on this website is:

Henning Lüke
Averkampstr. 7
48151 Münster, Germany
Email: info@anorok.com

3. Personal Data We Collect

When you visit our website or make a purchase, we collect the following types of personal data:

3.1. Data You Provide Directly

Contact Information: Name, email address, shipping and billing address, and phone number.
Payment Information: Payment details (credit card, PayPal), which are processed through third-party payment processors.
Order Information: Items purchased, order number, and transaction history.

3.2. Data Automatically Collected

Usage Data: Information about how you use the website (e.g., pages viewed, time spent on the site).
Device Data: IP address, browser type, operating system, and device type.
Cookies: Small text files stored on your device that help us track preferences and provide a better shopping experience. For more details, refer to our Cookie Policy below.

4. How We Use Your Personal Data

We use your personal data for the following purposes:

4.1. Order Processing

To process your orders, deliver products, communicate with you regarding your purchase, and manage payments and refunds.

4.2. Customer Support

To respond to inquiries, process returns, and provide customer service.

4.3. Improving Our Website

To analyze how our website is used and improve the functionality, layout, and design based on your usage patterns.

4.4. Marketing Communications

If you have provided consent, we may send you newsletters or promotional offers. You can unsubscribe from these communications at any time by following the link in the email.

5. Legal Basis for Processing Personal Data

We rely on the following legal grounds for the processing of your personal data:

Contractual necessity: Processing your personal data is necessary for fulfilling our contract with you (e.g., processing orders, handling payments).
Legal obligation: We may be required by law to process your data (e.g., tax records).
Legitimate interest: We may process your data to improve our services and ensure the functionality of our website.
Consent: For sending marketing communications, we will process your data based on your explicit consent.

6. Sharing Your Personal Data

We do not sell or share your personal data with third parties for marketing purposes. However, to fulfill your order and operate our business, we may share your data with the following third parties:

Payment Processors: For processing payments (e.g., Stripe, PayPal).
Shipping Providers: For fulfilling and delivering your order.
IT Service Providers: For hosting and maintaining our website and systems.

These third parties are contractually obligated to protect your data and use it only for the intended purposes.

7. Data Retention

We will retain your personal data for as long as necessary to fulfill the purposes for which it was collected, including to meet legal, accounting, or reporting obligations.

Order Data: Retained for up to 10 years, as required by German tax law.
Marketing Data: Retained until you withdraw your consent.

8. Your Rights Under GDPR

As a data subject under the GDPR, you have the following rights:

Right of Access: You can request a copy of the personal data we hold about you.
Right to Rectification: You can request that we correct any inaccurate or incomplete data.
Right to Erasure: You can request that we delete your personal data when it is no longer necessary for the purposes for which it was collected.
Right to Restrict Processing: You can request that we restrict the processing of your data in certain situations.
Right to Data Portability: You can request a copy of your data in a structured, commonly used format.
Right to Object: You can object to our processing of your personal data based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: If we process your data based on your consent, you can withdraw your consent at any time.

To exercise any of these rights, please contact us at: info@anorok.com.

9. Cookies

We use cookies to improve the functionality of our website and enhance your experience. Cookies are small text files stored on your device that allow us to recognize you when you return to our site.

Types of Cookies We Use:

Essential Cookies: Required for the operation of the website (e.g., shopping cart functionality).
Analytics Cookies: Help us understand how visitors interact with the website by collecting information anonymously.
Marketing Cookies: Track your browsing habits to deliver targeted ads (used only with consent).

You can manage your cookie preferences through your browser settings or via the cookie consent banner when visiting our website.

10. Data Security

We take appropriate technical and organizational measures to ensure the security of your personal data and protect it from unauthorized access, loss, or misuse. However, please note that no method of transmission over the internet or electronic storage is 100% secure.

11. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy regularly to stay informed about how we are protecting your data.

12. Contact Information

If you have any questions about this Privacy Policy or our data practices, or if you wish to exercise your rights under GDPR, please contact: